Guan has more than 25 years of experience in the industry, developing an array of integrated creative business solutions for global brands such as Shell, Johnson & Johnson, Abbott, Unilever and Nestle. He helped frame the brand's communication agenda to address business challenges by connecting with different global consumers using different cultural insights to deliver a roadmap of innovative solutions that fuel exponential growth.

Guan devotes the same passion and energy that goes into his work into mentoring young talent in Asia. He was instrumental in setting up the Singapore Crowbar Awards, AdFest's Young Lotus, and the Award School Asia, which foster budding talent in this region.